Everyday businesses are starting to make the transition to market online. These days if a business isn’t using social media to their advantage they tend to gradually fall behind on missed opportunities. You’d be surprised at the number of businesses that are not doing this. They tend to shy away from social media. ‘I don’t like the negativity around social media’, ‘I don’t have time to sit on Facebook all day’ and ‘it’s not where my customers are.’ These are just some of the most common excuses that have been said to me over the past few months when networking. These negative opinions delay growth and not accepting the change that is happening in the marketing world is